NUDGE Belize
Nudge behavioral principle is grounded in the science of understanding human behavior which proposes that positive reinforcement and understanding “choice architecture” are effective ways of improving human behavior and the decision-making processes of individuals, groups and companies.
Every day we make choices- what time to wake up, what clothes to wear, what products to buy, what financial investments to make, what marketing strategies to use- decisions that impact the health and wellness of ourselves, our families, our communities and our businesses. Nudge is about how choices are made and how better choices can be made.
Nudging has been successfully implemented in many developing countries including the USA, UK and Canada to help individuals, educational institutions, governmental agencies and business organizations move towards better decision making.
Nudging is a systematic and evidence-based development and implementation of nudges in creating behavior change. Nudging relies heavily on theories and methodology from behavioural economics as well as from cognitive and social psychology.
Real life examples of Nudge in practice:
- Little Black Bin:
In an effort to reduce the amount of waste going to landfills in the UK, local authorities have begun to roll out smaller bins for general waste and supply more recycling bins and food waste containers. The reduced size of the general waste bin limited the space for general waste and nudged people into recycling as the recycled bin was a third bigger than the other waste bins.
- Eat Your Veggies:
The American grocery store Pay & Save placed green arrows on the floor leading to the fruit and veg aisles. They found shoppers followed the arrows 9 out of 10 times- resulting in their sales of fresh produce skyrocketing.
Assess Belize is committed to using science and research to provide individuals, companies, educational institutions, governmental and non-governmental agencies with an individualized model using choice architecture to optimize health, happiness, productivity and performance.